What is Digital Marketing?
Digital Marketing means to promote and sell products and services by the use of websites , apps, mobile devices ,social media, search engines, and other digital means.
It is also known as Online marketing, Digital marketing promotes brands and connects them to potential customers via the internet.
Types of Digital Marketing
1.Content Marketing
Content marketing refers to informational, valuable content like blog post, videos,
Images . This type of marketing helps you connect with your audience.
Content should be published regularly with the target audience in mind.
2.Search Engine Optimization (SEO)
SEO is the strategy of creating content in such a way that search engines like Google will rank your page high on the Search Engine Results Page (SERP).
3.Search Engine Marketing/ Pay-per-click
Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.”
4.Social Media Marketing
With social media marketing social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.
5.Email Marketing
When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases.The most important part of this digital marketing channel is that it should provide value to your audience.
Four Pillars of Digital Marketing
Awareness- Reach people and grab them. Generate interest in the brand.
Consideration- Reason to believe .Get people to think about you over the competition.
Purchase -Turn interest into action.
Loyalty- your marketing efforts should focus on customer retention.
Advantages of Digital Marketing.
1.Online access to digital tools and techniques help to find new markets globally creating a wide customer base.
2.Proper strategies on social media content management help to build customer loyalty.
3.Attract a large group of audience.
4.Consume less cost , less time and effort.
Disadvantages of Digital Marketing
1.Online access allows the possibility of any negative reviews to be visible to targeted customer.
2.Not suitable for all types of business .
3.Require computer and social media handling skills.
4.Its hard to gain customer trust.
Traditional Marketing
Traditional marketing is any form of marketing that uses offline media to reach an audience. Basic examples of traditional marketing include things like newspaper ads and other print ads, but there are also billboards, mail advertisements, and TV and radio advertisements. Traditional marketing is important because it reaches audiences who spend time away from their computers and smartphones.
It can also reach a wider audience if you place your advertisements in public areas many people regularly visit.
Types
1.Poster ads- Posters are one of the oldest ways of marketing for businesses. However, physical ads are still better for brand recall than digital ad.
2.Billboard – You can typically find billboards along highways or major roads. Billboards typically feature images with supporting text that convey a brief but memorable message to the audience as they drive.
3.Event Marketing- With event marketing, you can create advertising materials to showcase at industry events, like seminars, conventions or conferences.
4.Direct mail- Direct mail marketing is a type of direct marketing that involves sending physical mail to customers and prospects. This can be in the form of a postcard, flyer, or brochure.
5.Sales Promotion- Sales promotions are common traditional marketing strategies that businesses use to increase sales and encourage customer loyalty. Common types of sales promotions include coupons, discounts, and rebates.
Advantages
1.Widely Used Method Of Promotion
2.Accessible And Suitable For All Types Of Audience.
3.Higher Success Rate
4.Suitable To Target Specific Group
5.Product Testing Is Possible
Disadvantage
1.It Consumes More Budget And Resources
2.It Provides Limited Information
3.Very Difficult To Measure Performance
4.Reachable To Limited Number Of Audience
Consumer Behaviour
Consumer behaviour in marketing refers to the actions and decisions that people make when they are purchasing or using products. Consumer behaviour toward a product includes everything from the initial decision to buy it, to how they use it and whether or not they continue to purchase it in the future.